In order for you to get as much of your fishing pleasure as possible, you need the right equipment, good knowledge and a genuine commitment. At Fly Fishing Market we work to improve your experience. We provide you with the conditions for safe, sustainable and inspiring fly fishing. That's why you'll find everything under one roof with us. So that you don't have to look around and can instead focus on what is fun.

We are based in Gothenburg. Here, we are close to both wide open seas and meandering freshwater streams. This is where we plan for your next adventure and prepare you with the best gear. If you ask us, fly fishing isn't just a hobby, it's a lifestyle. A playful lifestyle that gives room for curiosity and presence.

We want you to feel that with us. Presence. That we are here for you. With everything you need!

If you have a question regarding your purchase, read more here.
If you need to get in touch with us, please contact us here.


The Fly Fishing Market shop is the Gothenburg area's only pure fly fishing shop. Here you can find rods, reels, lines, waders, tools, accessories and about 400 flies to choose from. For those who want to tie their own masterpieces, a generous selection of fly tying products with exclusive anvils, sharp tools and materials in both fluorescent and earthy colors is offered.

In the store you can really feel and squeeze and we encourage you to test cast your rod outside the premises before shopping. Whether you are newly in love and curious or mature and experienced, we look forward to meeting you.

Welcome to fishing tips, to share experiences and talk caught fish like only us fly fishermen can.

See you at Hönekullavägen 7 in Mölnlycke!

To find the shop, click here.